The brainstorming session for Expo 2027 was held.

The brainstorming session for Expo 2027 was held.

Published: November 5, 1972

Following a series of meetings by the Executive Committee of Expo 2027 Belgrade, a brainstorming session was held with the attendance of Mohammad Mehdi Tondguyan, Head of the Executive Committee and Chairman of the Board of Directors of the Islamic Republic of Iran International Exhibitions Company, along with several deputies and managers of the company, as well as a group of experts and specialists from various fields including architecture, music, philosophy, psychology, literature, games, sports, and other disciplines.

During the session, the diverse dimensions of the theme of Expo 2027 Belgrade, titled "Play for Humanity; Sports and Music for All," were thoroughly examined.

Emphasizing the importance of leveraging specialized insights for Iran’s effective participation in this global event, Mohammad Mehdi Tondguyan stated: "One of the shortcomings of previous Expo editions has been the absence of specialized think tanks. However, Expo themes are inherently broad and abstract, requiring interdisciplinary and integrative idea generation."

He added: "To design our model of participation, implementation, spatial design, and other components, we must establish dedicated think tanks composed of experts from various fields so that initial ideas can be properly articulated and strategically directed."

Tondguyan described this session as a pioneering step toward synergizing expertise, noting: "Even if we don't ultimately utilize all the ideas or individuals present, this very exchange of views can serve as a guiding light and a foundation for developing practical frameworks and operational theories."

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The International Exhibition of the Islamic Republic of Iran, with a brilliant and historic legacy, is proud to be recognized as the oldest and most prestigious specialized exhibition in the Middle East. Established in 1969, this esteemed exhibition institution has consistently played a prominent role as one of Iran's most significant commercial, cultural, and industrial centers, fostering international relations, showcasing national achievements, and attracting foreign investment. Located in the vibrant heart of Tehran and equipped with modern infrastructure and expansive exhibition spaces, this venue has hosted thousands of international, specialized, and public exhibitions across industries such as trade, technology, agriculture, energy, healthcare, culture, and art for decades. The Iran International Exhibition serves not only as a commercial platform but also as a window to the world, showcasing Iran's capabilities, potential, and rich Islamic culture. It has consistently strived to strengthen international cooperation and elevate Iran's global standing by organizing high-quality events. Today, leveraging over four decades of dynamic experience and with a forward-looking approach to global developments, this institution stands as Iran's primary exhibition hub in the Middle East, playing a key role in advancing a resilient economy and promoting economic diplomacy.

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