At the seventh meeting of the Executive Committee of Expo 2027 Belgrade, it was approved to create sponsorship opportunities for national brands at the Belgrade Expo.

The seventh meeting of the Executive Committee of Expo 2027 Belgrade was held with the aim of reviewing the progress of approved programs and measures for the effective participation of the Islamic Republic of Iran in this international event.

During this session, the official signing of Iran's participation contract for the Belgrade World Expo was announced, and actions taken to implement the committee's resolutions—including budget preparation, issuance of a public call for selecting an organizer to hold the design competition for Iran’s pavilion content and layout—were reviewed. Emphasis was also placed on the necessity of creating sponsorship opportunities for "national brands" to benefit from Iran's presence at the Belgrade World Expo.