The logo of Iran's national pavilion at the top of the news on the official website of Expo 2027 Belgrade – Serbia
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The logo of Iran's national pavilion at the top of the news on the official website of Expo 2027 Belgrade – Serbia

Published: November 1, 2025

Iran has designed a special logo for Expo 2027 Belgrade to showcase its cultural and artistic identity, incorporating symbolic Iranian colors and forms. The logo features a spectrum of blue, turquoise, golden yellow, crimson, and violet hues, evoking Iran’s traditional arts and Islamic architecture.

The design draws inspiration from geometric shapes and symmetrical patterns—hallmarks of Iranian architecture—symbolizing "unity in diversity" and intercultural dialogue. The logo’s circular, rotational form represents the universal languages of play, music, and sports, effectively conveying the core theme of the Expo.

This logo not only reflects Iran’s rich cultural heritage but also communicates a message of cooperation and synergy among civilizations—a message fully aligned with the Expo’s main slogan: "Play for Humanity: Sport and Music for All."

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The International Exhibition of the Islamic Republic of Iran, with a brilliant and historic legacy, is proud to be recognized as the oldest and most prestigious specialized exhibition in the Middle East. Established in 1969, this esteemed exhibition institution has consistently played a prominent role as one of Iran's most significant commercial, cultural, and industrial centers, fostering international relations, showcasing national achievements, and attracting foreign investment. Located in the vibrant heart of Tehran and equipped with modern infrastructure and expansive exhibition spaces, this venue has hosted thousands of international, specialized, and public exhibitions across industries such as trade, technology, agriculture, energy, healthcare, culture, and art for decades. The Iran International Exhibition serves not only as a commercial platform but also as a window to the world, showcasing Iran's capabilities, potential, and rich Islamic culture. It has consistently strived to strengthen international cooperation and elevate Iran's global standing by organizing high-quality events. Today, leveraging over four decades of dynamic experience and with a forward-looking approach to global developments, this institution stands as Iran's primary exhibition hub in the Middle East, playing a key role in advancing a resilient economy and promoting economic diplomacy.

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